Disney Channel the best entertainment destination for kids and families across India has begun its one of the initiative “#JetSetGo”. This saw the implementation of a campaign that resulted in rich, loyal engagement with the Disney Channel for 100% of users with zero barriers.
#JET SET GO FREE DOWNLOAD TV#
Going beyond the simple voting mechanisms of TV channels, Disney Channel Jet Set Go 2013 campaign invited viewers to participate in an interactive and toll-free gamified experience of the channel. It sought to be the most exciting place for kids in the summer of 2013 through increased viewer activation, new viewership, and viewer loyalty.
Approach by Walt Disneyĭisney channel targeted viewers between the ages of 4 to 14 during the most competitive season for their attention the summer season. The Walt Disney Company incorporates best-in-class business standards as a key pillar of its business practices. Of Course this was first ever VIRAL campaign on television without any need for an internet or data connection:ĭisney India’s leadership team manages the world’s largest media company and are the visionaries behind some of the most respected and beloved brands around the globe.
This was first ever interactive LIVE game-play on television enabled through a unique zero cost to participant’s engagement mechanism:.Walt Disney’s Business Objective and Leadership.
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